https://tomasoliva.org Tomás Oliva | Director creativo freelance en Barcelona Thu, 26 Nov 2020 16:00:53 +0000 https://tomasoliva.org en https://tomasoliva.org/About Mon, 26 Oct 2020 09:57:18 +0000 Tomás Oliva | Director creativo freelance en Barcelona https://tomasoliva.org/About MEI'm Tomás Oliva, an independent freelance Creative Director based in Barcelona, with over 25 years of experience in advertising, brand strategy and creative direction. I work directly with brands and agencies, developing ideas, campaigns and creative strategies that make a difference. I try to understand human beings well enough to make some of them change their minds about a product, a service, a brand, an institution or an idea. I have led integrated agencies (on/off) with a strong creative profile, where research and strategy were as important as creativity. I have been a jury at international festivals such as the Festival el Sol or the Golden Hammer Awards, a teacher at creativity schools such as Complot, Zink, The School of Everything, or a lecturer at the Spanish Creative Club, the University of the Basque Country or the Autonomous University of Barcelona. What i like the most about advertising, like David Abbot said once, is doing it. To sit down, think, rethink, write, lay out, craft together with many others to do it. WHAT? Creative Direction &amp; Brand Strategy to help brands grow and create value. Strategic &amp; Creative ConsultingBrand PositioningBrand PurposeBrand DevelopmentCommunications PlatformsCopywriting WHERE? Lowe RZR. Copy. Contrapunto BBDO Madrid. Creative Director. Contrapunto BBDO Barcelona. Executive Creative Director. Shackleton Barcelona.&nbsp;Executive Creative Director.Make it GAS.&nbsp;Executive Creative Director &amp; Partner. Your brand here. WITH WHOM? Loewe, Volvo, Barclays Bank, Mercedes Benz, Canal +, Vodafone, FAD (Foundation for aid against drug addiction), Turismo de La Rioja, Nenuco, Reflex, FC Barcelona Foundation, Gas Natural Fenosa, Melia, Sanex Internacional, Roca, Parlem, GREC Barcelona Festival, Mercat de les Flors. Your brand here. LET'S WORK TOGETHER I'm available for freelance creative direction, brand strategy, advertising campaigns and creative collaborations. Have a project in mind? Let's talk. RECOGNITION El Sol Gold (TV Canal Plus cuento de Navidad)Gold (Digital Chrysler coche molesta)Gold (Print Reflex)Silver (TV Instituto de la mujer)Silver (Radio Complot escuela de creativos)Bronce (Radio Canal Plus cuento de Navidad)Bronce (TV Canal Plus Vagos)Bronce (TV Mercedes Clase A)Bronce (TV Reflex)CdeC Silver (Ideas Getxophoto ilegal dreamer)Merit (TV Instituto de la mujer)Merit (TV Vodafone Patrocinio cine)Merit (Print Fundación Ayuda contra la Drogadicción)Merit (Print Amam)Merit (Print Fundación FCB)Mérit (TV Getxophoto tiempo libre)Merit (Print Pizza&amp;Love)Merit (TV Getxophoto Elogio de la vejez)Merit (Animación Mercat de Les Flors)Fiap Gold (Print Amam)Silver (TV Mercedes Clase A)Silver (Print Complot Curso de tipografía)Silver (TV Getxophoto tiempo libre)Bronce (TV Getxophoto tiempo libre)Laus Silver (Audiovisual Mercat de Les Flors)Silver (Print Reflex)Bronce (Print Fundación FCB)Bronce (Print Complot Curso de tipografía)Bronce (TV Getxophoto tiempo libre)Bronce (Print Reflex)Bronce (TV Gas Natural Fenosa Veo Técnicos)Bronce (TV Getxophoto Elogio de la vejez)Silver (Print Complot escuela de creativos)Bronce (Print Print Reflex)Bronce (TV Getxophoto Luchas)Bronce (Audiovisual BSM-UPF No more almost)Merit (TV Getxopoto Sueños)Cannes Lions Silver (Print Clase A Supermercado del arte) https://tomasoliva.org/Homepage Mon, 26 Oct 2020 09:57:18 +0000 Tomás Oliva | Director creativo freelance en Barcelona https://tomasoliva.org/Homepage https://tomasoliva.org/Roca-In-Wash Wed, 21 Feb 2018 16:36:59 +0000 Tomás Oliva | Director creativo freelance en Barcelona https://tomasoliva.org/Roca-In-Wash Todo lo que se ensucia acaba inmediatamente debajo de un grifo. ¿Todo?.Parece mentira que en algunas culturas como la nuestra el agua este presente en todo menos en algo tan importante.Para poner de manifiesto tal sinsentido nada mejor que dejar una pregunta abierta en el aire. La respuesta: en todas las tiendas Roca. <img width="900" height="636" width_o="900" height_o="636" data-src="https://freight.cargo.site/t/original/i/af7ea1188349658789f989dda3fef01fbb7e97ea217799167c9520aacc208f2d/003_RocaInWashRolloWC_60.jpg" data-mid="86685260" border="0" src="https://freight.cargo.site/w/900/i/af7ea1188349658789f989dda3fef01fbb7e97ea217799167c9520aacc208f2d/003_RocaInWashRolloWC_60.jpg" /><img width="453" height="636" width_o="453" height_o="636" data-src="https://freight.cargo.site/t/original/i/f9aed9344a23cb24279575c734c1577a78764bd0f32376e22541e2979218fd79/004_RocaInWashTeaserPag_60.jpg" data-mid="86685261" border="0" src="https://freight.cargo.site/w/453/i/f9aed9344a23cb24279575c734c1577a78764bd0f32376e22541e2979218fd79/004_RocaInWashTeaserPag_60.jpg" /><img width="900" height="1275" width_o="900" height_o="1275" data-src="https://freight.cargo.site/t/original/i/b0768a727014742711704b9f68cd579dbfcfeb06a6e0c11c6a84ba8e28f8ef88/008_RocaInWashNegre1_60.jpg" data-mid="86685262" border="0" src="https://freight.cargo.site/w/900/i/b0768a727014742711704b9f68cd579dbfcfeb06a6e0c11c6a84ba8e28f8ef88/008_RocaInWashNegre1_60.jpg" /><img width="371" height="525" width_o="371" height_o="525" data-src="https://freight.cargo.site/t/original/i/d6d17c023aa61ca45388e70c1d8b7981e08d99f430f3acafb015e0eb99ea9293/010_RocaInWashBlanc1_60.jpg" data-mid="86685263" border="0" src="https://freight.cargo.site/w/371/i/d6d17c023aa61ca45388e70c1d8b7981e08d99f430f3acafb015e0eb99ea9293/010_RocaInWashBlanc1_60.jpg" /><img width="742" height="525" width_o="742" height_o="525" data-src="https://freight.cargo.site/t/original/i/1fa6af637278ed2484647adee58a91631c66f536f6942c6fbdeadff0694c4ad8/011_RocaInWashBlanc2_60.jpg" data-mid="86685264" border="0" src="https://freight.cargo.site/w/742/i/1fa6af637278ed2484647adee58a91631c66f536f6942c6fbdeadff0694c4ad8/011_RocaInWashBlanc2_60.jpg" /><img width="690" height="975" width_o="690" height_o="975" data-src="https://freight.cargo.site/t/original/i/8b19715941081097172f5eadc60fb402bed976d0a93e99b1939d069084fb492d/013_RocaInWashNegre3_60.jpg" data-mid="86685265" border="0" src="https://freight.cargo.site/w/690/i/8b19715941081097172f5eadc60fb402bed976d0a93e99b1939d069084fb492d/013_RocaInWashNegre3_60.jpg" /><img width="540" height="765" width_o="540" height_o="765" data-src="https://freight.cargo.site/t/original/i/f82c3571a2b58c6131186f1c8e63cee8350df5d29b3edfa01af1e7d17350ad1f/016_RocaInWashBlanc5_60.jpg" data-mid="86685266" border="0" src="https://freight.cargo.site/w/540/i/f82c3571a2b58c6131186f1c8e63cee8350df5d29b3edfa01af1e7d17350ad1f/016_RocaInWashBlanc5_60.jpg" /><img width="375" height="281" width_o="375" height_o="281" data-src="https://freight.cargo.site/t/original/i/e39837195fe68ecf8450e38b43c89cac699a4cc620bc6e5072b8bd839e391a6b/014_RocaInWashMetro_60.jpg" data-mid="86685267" border="0" src="https://freight.cargo.site/w/375/i/e39837195fe68ecf8450e38b43c89cac699a4cc620bc6e5072b8bd839e391a6b/014_RocaInWashMetro_60.jpg" />Next︎ https://tomasoliva.org/GREC-2020 Tue, 24 Nov 2020 12:24:49 +0000 Tomás Oliva | Director creativo freelance en Barcelona https://tomasoliva.org/GREC-2020 La edición 2020 del GREC (Festival de las artes escénicas de Barcelona) tomaba como hilo argumental Latinoamérica, bajo dos ideas: El “non plus ultra” de los que llegaron y la búsqueda constante de un más allá de los que ya estaban. Los espectadores se vistieron de modernos chamanes para invocar la reconciliación de esos dos mundos a través de cuatro conceptos, naturaleza, revolución, magia y fiesta. Para ello colaboramos con la artista y directora de arte mejicana Olry Anan y con la fotógrafa hispano-colombiana Camila Falquez. <img width="1448" height="2048" width_o="1448" height_o="2048" data-src="https://freight.cargo.site/t/original/i/5441eb4600dccec922a0cfe164c2c1423604234567889c7c21719afe3e6f3a0c/GREC_08C_33061-scaled.jpg" data-mid="89926522" border="0" src="https://freight.cargo.site/w/1000/i/5441eb4600dccec922a0cfe164c2c1423604234567889c7c21719afe3e6f3a0c/GREC_08C_33061-scaled.jpg" /> <img width="1200" height="1600" width_o="1200" height_o="1600" data-src="https://freight.cargo.site/t/original/i/26aa4818fc2067d608cdf3dad057acf1e01a92a3e56b3cf7f351d4aabd315f88/ef1f661a-24fc-419e-addf-8f2f2ed3c5e0.jpg" data-mid="89926525" border="0" src="https://freight.cargo.site/w/1000/i/26aa4818fc2067d608cdf3dad057acf1e01a92a3e56b3cf7f351d4aabd315f88/ef1f661a-24fc-419e-addf-8f2f2ed3c5e0.jpg" /> <img width="1638" height="2048" width_o="1638" height_o="2048" data-src="https://freight.cargo.site/t/original/i/1d338c768c01c6fd976ffad41830ff2b775303703ceb49528173c98e3abcb180/GREC_03C_31973-scaled.jpg" data-mid="89928165" border="0" src="https://freight.cargo.site/w/1000/i/1d338c768c01c6fd976ffad41830ff2b775303703ceb49528173c98e3abcb180/GREC_03C_31973-scaled.jpg" /> <img width="2048" height="1462" width_o="2048" height_o="1462" data-src="https://freight.cargo.site/t/original/i/a1b872871a4dd27a6e4dacd13e88823a295dafbb20972f10f407e46fccaa285e/2002278-GREC_horitzontals-A3-3.jpg" data-mid="89928166" border="0" src="https://freight.cargo.site/w/1000/i/a1b872871a4dd27a6e4dacd13e88823a295dafbb20972f10f407e46fccaa285e/2002278-GREC_horitzontals-A3-3.jpg" /> <img width="1448" height="2048" width_o="1448" height_o="2048" data-src="https://freight.cargo.site/t/original/i/06b438efffe5b6e279f3c343b87a93d9c5a1c59449f398153bf0400b0d9c995e/GREC_06C_32735-scaled.jpg" data-mid="89928342" border="0" src="https://freight.cargo.site/w/1000/i/06b438efffe5b6e279f3c343b87a93d9c5a1c59449f398153bf0400b0d9c995e/GREC_06C_32735-scaled.jpg" /> <img width="760" height="428" width_o="760" height_o="428" data-src="https://freight.cargo.site/t/original/i/e85055a910dbdf0498b86126b6998712cd0ec1482dcd5df14e08c1c1b63a8428/2002278-GREC_horitzontals-A3-4-760x428-1.jpg" data-mid="89928345" border="0" src="https://freight.cargo.site/w/760/i/e85055a910dbdf0498b86126b6998712cd0ec1482dcd5df14e08c1c1b63a8428/2002278-GREC_horitzontals-A3-4-760x428-1.jpg" /> <img width="1448" height="2048" width_o="1448" height_o="2048" data-src="https://freight.cargo.site/t/original/i/b0cf5334225d29b743bf71e198a5566069083e520d974ad356471afa088f8973/GREC_04C_32598-1-scaled.jpg" data-mid="89930115" border="0" src="https://freight.cargo.site/w/1000/i/b0cf5334225d29b743bf71e198a5566069083e520d974ad356471afa088f8973/GREC_04C_32598-1-scaled.jpg" /> <img width="760" height="428" width_o="760" height_o="428" data-src="https://freight.cargo.site/t/original/i/b1a35591937bbad122fc8820ff4b148d6dbe0b9746719d2636c5a1d05697d49a/2002278-GREC_horitzontals-A3-1-760x428-1.jpg" data-mid="89930127" border="0" src="https://freight.cargo.site/w/760/i/b1a35591937bbad122fc8820ff4b148d6dbe0b9746719d2636c5a1d05697d49a/2002278-GREC_horitzontals-A3-1-760x428-1.jpg" /> Next︎ https://tomasoliva.org/Territorios-de-Libertad Wed, 21 Feb 2018 16:57:13 +0000 Tomás Oliva | Director creativo freelance en Barcelona https://tomasoliva.org/Territorios-de-Libertad Laus, CdeC Merit <img width="1500" height="909" width_o="1500" height_o="909" data-src="https://freight.cargo.site/t/original/i/f3a268f0893961e6f07da6c12def807be259fc6652599ce6b89748c33afba4c3/Mercat_de_les_flors-Make_it_gas-2017-M-Ricardo_cavolo.jpg" data-mid="86685281" border="0" src="https://freight.cargo.site/w/1000/i/f3a268f0893961e6f07da6c12def807be259fc6652599ce6b89748c33afba4c3/Mercat_de_les_flors-Make_it_gas-2017-M-Ricardo_cavolo.jpg" /><img width="750" height="908" width_o="750" height_o="908" data-src="https://freight.cargo.site/t/original/i/23c349951317e93cf8e1716182a3f3cb96f51c6cc1f7d4f8f04d3cb9825df88c/Mercat_de_les_flors-Make_it_gas-2017-M-Carla-fuentes.jpg" data-mid="86685282" border="0" src="https://freight.cargo.site/w/750/i/23c349951317e93cf8e1716182a3f3cb96f51c6cc1f7d4f8f04d3cb9825df88c/Mercat_de_les_flors-Make_it_gas-2017-M-Carla-fuentes.jpg" /><img width="750" height="907" width_o="750" height_o="907" data-src="https://freight.cargo.site/t/original/i/d8f65998b4408c4d3c9af565a390d398a1e0eacbfc60e2470f3eaf00c854a23a/Mercat_de_les_flors-Make_it_gas-2017-M-Carmen-Segovia.jpg" data-mid="86685283" border="0" src="https://freight.cargo.site/w/750/i/d8f65998b4408c4d3c9af565a390d398a1e0eacbfc60e2470f3eaf00c854a23a/Mercat_de_les_flors-Make_it_gas-2017-M-Carmen-Segovia.jpg" /><img width="350" height="489" width_o="350" height_o="489" data-src="https://freight.cargo.site/t/original/i/0325f6773fb216447676864f33151976478aedfffe08586cd66a7777c72419a9/Mercat_de_les_flors-Make_it_gas-2017-M-GIF-Escola.gif" data-mid="86685284" border="0" src="https://freight.cargo.site/w/350/i/0325f6773fb216447676864f33151976478aedfffe08586cd66a7777c72419a9/Mercat_de_les_flors-Make_it_gas-2017-M-GIF-Escola.gif" /><img width="1500" height="912" width_o="1500" height_o="912" data-src="https://freight.cargo.site/t/original/i/7fed3cd5db12fed1fbed5ef04cb9a09e6f2c304fae1dd1b3cccc50ff88a4d988/Mercat_de_les_flors-Make_it_gas-2017-M-Baos-Ricardo-cavolo.jpg" data-mid="86685285" border="0" src="https://freight.cargo.site/w/1000/i/7fed3cd5db12fed1fbed5ef04cb9a09e6f2c304fae1dd1b3cccc50ff88a4d988/Mercat_de_les_flors-Make_it_gas-2017-M-Baos-Ricardo-cavolo.jpg" /><img width="500" height="370" width_o="500" height_o="370" data-src="https://freight.cargo.site/t/original/i/aaabe5efa4983b831ed6068ac7f36e1bfc5279dfb893f586a2a309a147ac9007/Mercat_de_les_flors-Make_it_gas-2017-M-gif-Collab.gif" data-mid="86685286" border="0" src="https://freight.cargo.site/w/500/i/aaabe5efa4983b831ed6068ac7f36e1bfc5279dfb893f586a2a309a147ac9007/Mercat_de_les_flors-Make_it_gas-2017-M-gif-Collab.gif" /> Next︎ https://tomasoliva.org/Illegal-Dreamer Wed, 21 Feb 2018 16:44:21 +0000 Tomás Oliva | Director creativo freelance en Barcelona https://tomasoliva.org/Illegal-Dreamer Plata CdeC Illegal Dreamer es una campaña de bajo presupuesto para GetxoPhoto 2015, el Festival Internacional de Fotografía de Getxo, basada en una serie de selfies publicados en Instagram por Abdou Diouf, un personaje de ficción que documenta su viaje desde Senegal a Europa en busca de una vida mejor. Después de que algunos medios como The Huffington Post del Reino Unido, Mirror; los Suecos Svenska Dagbladet; Italianos, Corriere della Sera, La Stampa, Vanity Fair; Españoles, Cadena Ser, Cuatro, La Vanguardia; Portuguesse TVi 24; Los mexicanos El Universal y Excelsior; El popular peruano, entre muchos otros en todo el mundo informaran sobre el viaje de Abdou como si fuera real, la campaña se volvió viral a nivel mundial, prestando una gran atención a GetxoPhoto 2015 y los problemas presentados en esta edición de Viajes. <img width="750" height="900" width_o="750" height_o="900" data-src="https://freight.cargo.site/t/original/i/6425abf80eabfca494cfe158bf80f05aeb888d334f03dde9e9a6bf879da9f5fc/002_GetxoIphone_60.jpg" data-mid="86685274" border="0" src="https://freight.cargo.site/w/750/i/6425abf80eabfca494cfe158bf80f05aeb888d334f03dde9e9a6bf879da9f5fc/002_GetxoIphone_60.jpg" /> <img width="750" height="806" width_o="750" height_o="806" data-src="https://freight.cargo.site/t/original/i/044f426ab1c53e98032b554f5ec1356da5705a6ed9ee8474c8d60be8665b2bc5/003_GetxoBBC_60.jpg" data-mid="86685275" border="0" src="https://freight.cargo.site/w/750/i/044f426ab1c53e98032b554f5ec1356da5705a6ed9ee8474c8d60be8665b2bc5/003_GetxoBBC_60.jpg" /> <img width="642" height="845" width_o="642" height_o="845" data-src="https://freight.cargo.site/t/original/i/5fa816ae34bb615c2d71332fe1dc5a1588ff8934820c5222400da88f3442ad9c/006_GetxoVice_60.jpg" data-mid="86685276" border="0" src="https://freight.cargo.site/w/642/i/5fa816ae34bb615c2d71332fe1dc5a1588ff8934820c5222400da88f3442ad9c/006_GetxoVice_60.jpg" /> <img width="750" height="460" width_o="750" height_o="460" data-src="https://freight.cargo.site/t/original/i/8c52e241a806cad82be2f94592a593cef9cdb09689018e05943525e2e07e654a/008_GetxoVerne_60.jpg" data-mid="86685277" border="0" src="https://freight.cargo.site/w/750/i/8c52e241a806cad82be2f94592a593cef9cdb09689018e05943525e2e07e654a/008_GetxoVerne_60.jpg" /> <img width="750" height="460" width_o="750" height_o="460" data-src="https://freight.cargo.site/t/original/i/d29d69f7148b1d8010e18e22e5210e1f8d188473e981118e6b630dc390b8b9ba/009_GetxoEitb_60.jpg" data-mid="86685279" border="0" src="https://freight.cargo.site/w/750/i/d29d69f7148b1d8010e18e22e5210e1f8d188473e981118e6b630dc390b8b9ba/009_GetxoEitb_60.jpg" /> Next︎ https://tomasoliva.org/GREC-2018 Tue, 24 Nov 2020 11:59:06 +0000 Tomás Oliva | Director creativo freelance en Barcelona https://tomasoliva.org/GREC-2018 En 2018 el GREC tomaba como “fil rouge” la Ruta de la Seda para adentrase en Asia y llegar hasta el Extremo Oriente. La hibridación artística del festival y las máscaras características de esas culturas fueron la inspración para invitar a todos los barcelonese a sumergirse en este misterioso continente. <img width="595" height="842" width_o="595" height_o="842" data-src="https://freight.cargo.site/t/original/i/5fc8fc493d17cb21c13f654097ea32a7d6b9a3046cea4493d6f63c24c38737fe/GREC_ANUNCI_A4_01.jpg" data-mid="89986536" border="0" src="https://freight.cargo.site/w/595/i/5fc8fc493d17cb21c13f654097ea32a7d6b9a3046cea4493d6f63c24c38737fe/GREC_ANUNCI_A4_01.jpg" /> <img width="595" height="842" width_o="595" height_o="842" data-src="https://freight.cargo.site/t/original/i/f1f4f3e182c2fd0dc3e3a2a07c115d69e5f395ad90d2b885f100a6fca1bea5d2/GREC_ANUNCI_A4_03.jpg" data-mid="89986537" border="0" src="https://freight.cargo.site/w/595/i/f1f4f3e182c2fd0dc3e3a2a07c115d69e5f395ad90d2b885f100a6fca1bea5d2/GREC_ANUNCI_A4_03.jpg" /> <img width="595" height="842" width_o="595" height_o="842" data-src="https://freight.cargo.site/t/original/i/68cf8e38f72619c247431996db26370e586e8cc7835bafb9bafe97a1349fcd46/GREC_ANUNCI_A4_02.jpg" data-mid="89986541" border="0" src="https://freight.cargo.site/w/595/i/68cf8e38f72619c247431996db26370e586e8cc7835bafb9bafe97a1349fcd46/GREC_ANUNCI_A4_02.jpg" /> <img width="595" height="842" width_o="595" height_o="842" data-src="https://freight.cargo.site/t/original/i/77b130af5a595f2e927b29725194668279482a3c88b6425d9d7592304481b9cc/GREC_ANUNCI_A4_04.jpg" data-mid="89986539" border="0" src="https://freight.cargo.site/w/595/i/77b130af5a595f2e927b29725194668279482a3c88b6425d9d7592304481b9cc/GREC_ANUNCI_A4_04.jpg" /> <img width="356" height="233" width_o="356" height_o="233" data-src="https://freight.cargo.site/t/original/i/6b70cd3186aa7c182f0f5d4ea3ab74eee58d360082174108e173c281a3646135/GREC_horitzontal_CC_1.jpg" data-mid="89911330" border="0" 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